Before you buy more traffic, read the path it takes.

More traffic can make a leaky journey look healthy for a little while. Before increasing spend, open your site on your phone and follow one customer’s actual path: from a creator’s post to the product page, from product page to cart, and from cart to confirmation.

At each handoff, ask one plain question: “Do I know what to do next?” If the answer is no, the problem is rarely a lack of persuasion. It is usually a lack of continuity. The promise in the UGC needs to meet the headline on the landing page. The product proof needs to arrive before the objection. The checkout needs to feel like the same brand.

Then check the ledger. Can you connect a partner, a creative, and a sale without a spreadsheet archaeology project? If not, your next growth lever may be a cleaner attribution setup - not another creator or campaign.

Good growth is not just more people entering the path. It is fewer people getting lost inside it.

Talk through your path →