Conversion + creator marketing for DTC brands
We improve the pages, emails, and creator programs between first click and repeat purchase - so more of your existing attention becomes revenue.
Get a 20-minute conversion teardown →We review one customer path, identify the biggest leak, and show you the first three fixes. No retainer required.
a note from the field
There’s a particular kind of beautiful mess we see in growing beauty businesses: a brilliant formula, a loyal little audience, and a customer journey held together by good intentions and five different apps.
The landing page says one thing. The creator says another. The click gets lost somewhere in between. So we bring out the ledger - not to count clicks, but to understand what each one is trying to become.
Then we make the path make sense.
Every touchpoint should make the next yes feel obvious.
Not a hundred recommendations. The few changes with a clear line between a better experience and better business.
For the brand whose traffic is healthy but whose pages and emails still make people work for the answer.
For the brand with creators posting, but no reliable way to know who moved the needle.
A short audit for beauty founders who suspect their next growth lever is already hiding in plain sight.
03 / Case studies
Three field notes on making everyday customer journeys easier to run, easier to understand, and easier to grow.
A Canadian toys and games retailer had no chatbot or support automation. Routine questions kept pulling the team away from higher-value work, but the platform was too locked down for a wholesale rebuild.
Four months in, the practical fixes were doing their quiet work: repetitive requests followed a consistent route, and the team could execute the same support tasks without reinventing them each time.
Disconnected inventory, order-management, and finance systems were making a skincare business guess at what was happening around checkout. Technical debt had compounded the original problem, so the work began with visibility rather than a dramatic platform change.
Over 80 days, the separate signals were brought into a clearer operating picture - fewer errors, better data visibility, and faster decisions across the journey.
A pet retailer had good reasons to be cautious: inconsistent posting had made community management feel unpredictable, while the existing routine was not something the team wanted to risk breaking.
By day 70, a repeatable cadence gave organic reach somewhere to build. The result was a stronger sense of brand equity and a steadier path from community attention to direct revenue.
04 / Client reviews
“He went absolutely above and beyond not only my expectations but also what we laid out originally.”- Derek, founder, Empyrean Skin
A founder’s point of view, in his own words.
A closer listen
Ryan noticed the care in the first note and decided to make room for a conversation.
The review starts with the feeling of finding someone who understands what the brand is becoming.
Every review here is a direct client voice, kept close to the way it was said.
Three client voices
“His email did stand out and so I did reply.”
- Eleanor, Founder, Robyn Skincare
“He designed my entire email flowing system… to really integrate with the brand, its look, its feel, its colour palette, and also its brand voice.”
“Every email that he crafted sounded like it was written by me or the brand.”
- Derek, Founder, Empyrean Skin
“He took feedback incredibly well, adjusted really quickly, and worked really quickly.”
“He went absolutely above and beyond not only my expectations but also what we laid out originally.”
- Leigh, Coach, Inner Shrine
“He really was able to capture my voice and he worked with me to sort of further tweak the emails to get them absolutely perfect.”
Choose a review
Inner Shrine / Leigh
“He went absolutely above and beyond not only my expectations but also what we laid out originally.”
A review from a coach who needed a thoughtful email sequence built around a busy season of life.
Proof, then the next step
In their own words
“It was really smooth, stress-free, and exactly what I needed.”
Derek / Empyrean Skin“I really can’t sing his praises enough and I wouldn’t hesitate to recommend him.”
Eleanor / Robyn Skincare“Very satisfied with his service. Highly recommend him for this opening sequence service and beyond.”
Leigh / Inner ShrineThe decision moment
Leigh’s review makes the tipping point clear: thoughtful, on-brand work became a conversation because it felt personal enough to deserve one.
Get a 20-minute conversion teardown: we’ll review one customer path, identify the biggest leak, and show you the first three fixes. We’ll reply within two business days.
How performance pricing works: if we work together, we agree in writing what counts as a result, how attribution is measured, and what is excluded before any work begins.
Prefer email? hello@thedustyledger.com